Inner Voyage Recovery · CallTrackingMetrics
New callers are holding steady
Inbound calls week by week, Sep 19 to Oct 19, 2026. Each caller is counted once, so someone calling back several times doesn't inflate the numbers. Lanier Recovery has its own section further down.
- Latest week
- Oct 12-19, 2026
- Full period
- Sep 19 - Oct 19, 2026
- 4-5★Strongest leads
- 2-3★Middle ratings, often insurance or funding barriers
- 1★Lowest ratings, mostly spam and wrong numbers
- UnratedNot scored by admissions yet
Summary
- New callers last week 45 About the same as the week before (46) and within the 40 to 50 range every week since mid-September.
- Repeat calls last week 18 Down from 24 the week before and 40 in the first week. That's why total calls dipped while new callers held.
- 1★ share of rated callers 14% Down from 48% in the first week (Sep 19-27). Much less spam is reaching the phones.
Calls each week
Total calls moved around, but the number of different people calling stayed steady. The difference is repeat calls from the same numbers.
Calls per week, first-time and repeat
The first and last weeks run longer than seven days
- First-time calls
- Repeat calls
Table view
| Week | Total calls | First-time | Repeat | New a day |
|---|---|---|---|---|
| Sep 19-27 | 88 | 48 | 40 | 5.3 |
| Sep 28-Oct 4 | 61 | 40 | 21 | 5.7 |
| Oct 5-11 | 69 | 45 | 24 | 6.4 |
| Oct 12-19 | 63 | 45 | 18 | 5.6 |
Rated callers by score
Share of rated callers, each person counted once
- 4-5★
- 2-3★
- 1★
Table view
| Week | Callers | Rated | 4-5★ | 2-3★ | 1★ | Unrated |
|---|---|---|---|---|---|---|
| Sep 19-27 | 50 | 31 | 8 (26%) | 8 (26%) | 15 (48%) | 19 |
| Sep 28-Oct 4 | 40 | 12 | 1 (8%) | 9 (75%) | 2 (17%) | 28 |
| Oct 5-11 | 46 | 40 | 9 (22%) | 19 (48%) | 12 (30%) | 6 |
| Oct 12-19 | 45 | 29 | 6 (21%) | 19 (66%) | 4 (14%) | 16 |
Sep 28 to Oct 4 has only 12 rated callers out of 40, so its mix is the least reliable. Last week's newest calls are still being scored.
Google Ads and organic search
Google Ads brought in its most new callers of the period last week, while organic search eased. Together they kept the total level.
| Callers | Sep 19-279 days | Sep 28-Oct 47 days | Oct 5-117 days | Oct 12-198 days |
|---|---|---|---|---|
| Google Ads callers | 4 | 9 | 3 | 11 |
| Google Ads callers rated 4-5★ | 1 | 1 | 1 | 1 |
| Organic search callers | 46 | 31 | 43 | 34 |
| Organic search callers rated 4-5★ | 7 | 0 | 8 | 5 |
| All callers | 50 | 40 | 46 | 45 |
- Google Ads callers rose to 11 last week from 3 the week before. Sep 28 to Oct 4 also reached 9, so Ads volume moves from week to week, and the next few weeks will show the trend.
- Organic search callers went from 43 to 34 over the same two weeks.
- All 11 Google Ads callers last week have been rated: 1 scored 4-5★, 9 scored 2-3★ and 1 scored 1★. Turning more of those middle-rated callers into strong leads is the next thing to work on.
Lanier Recovery
A quieter two weeks on small numbers
Lanier had 14 callers a week through early October, then 7 and 8 over the last two weeks. None of last week's 5 rated callers scored 4-5★.
| Week | Calls | Callers | Rated | Rated 4-5★ |
|---|---|---|---|---|
| Sep 19-27 | 18 | 14 | 8 | 3 |
| Sep 28-Oct 4 | 16 | 14 | 10 | 6 |
| Oct 5-11 | 15 | 7 | 3 | 1 |
| Oct 12-19 | 14 | 8 | 5 | 0 |
The sample is too small to call a trend. With 3 to 10 rated callers a week, one or two calls can swing the picture. We're looking into whether there's something actionable behind the dip or whether it reflects normal swings in search volume. Some ups and downs are expected along the way.
How this was counted
Period
Sep 19 to Oct 19, 2026, Eastern time, in four weeks. The first week runs 9 days and the last runs 8, through midday on Oct 19.
Sources
Inbound calls in CallTrackingMetrics. Inner Voyage is the Google Organic and Google Ads tracking numbers. Lanier is the Lanier Recovery Organic number. Other brands in the same account are left out.
Callers
Each person counts once per week, matched by phone number: everyone calling for the first time, plus anyone whose repeat call was rated 4-5★. Three calls with a withheld number on Sep 23 couldn't be matched and count separately. All three were 1★.
Ratings
Star ratings are entered by admissions after each call. Shares use rated callers only. Ratings can change if a call is re-scored after this report.